JUST LAUNCHED: vegan mylk @59/- INR per LITRE | IndiranagarPosted on
FRIDAY OCTOBER 28, 2022: After some serious out-of-the-box thinking, we're excited to launch our great tasting mylk at just 59/- per litre! This is not just the most delicious and affordable mylk in the world, it's 100% free from packaging and fortified with calcium.
Since our founding, we've worked every day to make plant-based foods more affordable and accessible in India, but at a 120/- INR per litre price point—which is more affordable than most plant-based milks—our mylk remains out of reach for most Indian consumers.
On top of that, the high volume of plastic waste generated by tetra packs makes it more difficult for some people to switch from dairy milk.
We had to not only rethink how we make our cashew-oat-millet mylk, but we had to get outside of the box. So we're ditching our tetra packs to be more sustainable, affordable, and fresher than cow's milk.
Daily deliveries will start in Indiranagar, Bengaluru at the pincode 560038. Not where you live? We want to grow this groundbreaking initiative to every pincode in India.
But if you do live in Indiranagar, here's what you can expect.
Instead of receiving mylk in plastic packaging, you have the choice to either accept the mylk in your own vessel, or you can purchase a glass bottle from us directly.
Currently, our plan is to hit 500 litres per day before branching out to other areas. We aim to perfect this process before we scale it.
We believe that a sustainable future starts today, with every choice and every decision we make, because building for the future starts now. Not 10 years from now.
Share this blog post if you're excited about this historic launch, and leave a comment on where we should go next!